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What is growth design?

This is a short intro for people who visit my portfolio but confused about the “Growth Design” concept. 
 
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Growth design vs. Classic design

“Too long; didn’t read.” 

 
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What is “Growth Design”?
 

I don’t understand this flow chart. Is there an example? 

e.g. What do we do to get “rain growth”?
 
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What is “Growth Design”?
People did some “research” and thought that there is a sky god controlling cloud. There is no rain because he is unhappy. By doing something that can make sky god happy will get more rain.

 

Classic mindset:

Correlation chain with low certainty 

 

 

 

What is “Growth Design”?

Under this subjective recognition, in ancient times, people will hold a rain dance ritual to please the “sky god” and pray for the rain.

 
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However, in modern times, people took a reversed thinking process: instead of trying to solve the problem by random techniques, the research started from the final result and going backward to problems and solutions.

 

Scientific mindset:

Causality chain with high certainty

 
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What is “Growth Design”?

Now, people will do cloud seeding to change the clouds’ behavior.

Growth design in a nutshell

Growth design: an evolution of adopting scientific research in UX design

 
 
 
 
 
What is “Growth Design”?
Let’s do a quick recap

You’ve browsed this far. Now let’s take a look at it again. 

 
 
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What is “Growth Design”?

Want examples in design context?

I appreciate your curiosity, let’s continue our journey with the projects below.
 
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