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Growth Design
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What is “Growth Design”?
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What is growth design?
This is a short intro for people who visit my portfolio but confused about the “Growth Design” concept.
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Growth design vs. Classic design
“Too long; didn’t read.”
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![Snip20210324_22 What is “Growth Design”?](http://qiaoy.design/wp-content/uploads/2021/03/Snip20210324_22.png)
I don’t understand this flow chart. Is there an example?
e.g. What do we do to get “rain growth”?
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![Snip20210324_23 What is “Growth Design”?](http://qiaoy.design/wp-content/uploads/2021/03/Snip20210324_23.png)
People did some “research” and thought that there is a sky god controlling cloud. There is no rain because he is unhappy. By doing something that can make sky god happy will get more rain.
Classic mindset:
Correlation chain with low certainty
![rain dance_1@3x What is “Growth Design”?](http://qiaoy.design/wp-content/uploads/2021/03/rain-dance_1@3x.png)
Under this subjective recognition, in ancient times, people will hold a rain dance ritual to please the “sky god” and pray for the rain.
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However, in modern times, people took a reversed thinking process: instead of trying to solve the problem by random techniques, the research started from the final result and going backward to problems and solutions.
Scientific mindset:
Causality chain with high certainty
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![Asset 4@6x What is “Growth Design”?](http://qiaoy.design/wp-content/uploads/2021/03/Asset-4@6x.png)
Now, people will do cloud seeding to change the clouds’ behavior.
Growth design in a nutshell
Growth design: an evolution of adopting scientific research in UX design
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Let’s do a quick recap
You’ve browsed this far. Now let’s take a look at it again.
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Want examples in design context?
I appreciate your curiosity, let’s continue our journey with the projects below.
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